Amazon currently provides a product quickly and has 49.1% of the E commerce market with its closest competitor being eBay with 6.6%. The most frequently bought products are electronics 44%, clothing, shoes, and jewelry 43%, home and kitchen 39% and beauty-personal care 36%. Amazon grew in 2018 by 31% which was even faster than Google, but it has a weakness and Amazon cannot compete with another business who can offer their clients something that Amazon can never touch. What is that weakness? The relationship to their client. Let’s explore what that means and how you can use technology, marketing and attention to beat Amazon.
The only advantage that Amazon has is that it is easy to search and is basically easy to use. Beyond those two things Amazon isn’t the store if you need to get something that fits perfectly, needs to last a long time, or needs to fit a solution that has custom measurements. Step one is always acquiring new clients so your business needs to be visible and it needs to be on Instagram, Facebook, YouTube, Tictok, Pinterest and it has to offer that intimate relationship to your client while being ear/eye/experience catching. If a business can offer an Ecommerce presence and make that experience intimate, it can beat Amazon each time. If you would be interested in the tools to compete with Amazon that you can begin to use today, register for a quote.
The game is attention, but only in the beginning. If you have that attention along with the client knowing you will provide a quality price along with the designs that will make your shop shine, you’ll have what Amazon won’t ever have unless it can store the exact size that each person needs to cross reference each dress. Each business can beat Amazon on intimacy and service, but only if they begin to offer the experience Amazon can only dream about.